Market Entry · Retail Execution · Industrial Scale

From origin
to market.
At scale.

Our Solutions Work with Greenfield
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About Us

We are not intermediaries.
We execute.

Greenfield is an international firm focused on market access, international expansion, strategic sourcing, and end-to-end logistics execution. The Greenfield Group is composed of Greenfield Agro México, S.A. de C.V., Greenfield Agro Investments Limited, and Grupo Fogaza FSSA, S.A. de C.V., operating as an integrated platform with global reach and scalable operational capabilities.

Market Entry International Expansion Global Sourcing Retail Industrial Logistics

We operate as active commercial operators, with direct presence in Europe and Latin America. We connect origin, product, and channel through a unique combination of commercial intelligence, direct retail access, and logistics capability.

We enable rapid, efficient, and scalable expansion in complex markets, with a primary focus on Argentina, Mexico, and the United Kingdom.

  • MexicoHeadquarters · Retail · Industrial · DCs
  • ArgentinaOrigin · LATAM Operations
  • United KingdomLondon · Europe
  • SpainMadrid · Representation

Execution Track Record

Measurable results in sourcing, logistics, and retail deployment.

+2M

Litres of wine
delivered / month

+329K

Units distributed
in ~10 weeks

+98%

Consistent
fill rate

0

Quality
incidents

Retail · Mexico

Channel deployment

+300 pallets delivered across multiple SKUs. Progressive rollout across nationwide distribution centers, with high service levels and no operational disruption.

Strategic Sourcing

Food & Beverage

Multi-origin platform: Latin America, Europe, and Turkey. Stable and scalable supply, with full control over origin and quality.

End-to-End

Supply Chain & Channel

Integrated logistics from origin to point of sale. Direct integration with leading retail and hard discount chains, with the ability to scale across multiple distribution centers.

Solutions

Differentiated Capabilities

We identify the optimal channel, adapt the product, structure pricing, and execute directly in-market. We do not design strategies in the abstract. We implement them.

01

Market Entry & Expansion

Integrated platform to access and scale in complex markets. We eliminate friction through coordinated, direct execution.

02

Retail Vertical

We operate across all retail segments: hard discount, traditional retail, and premium, with real execution capability in Mexico and LATAM.

03

Industrial Vertical

Strategic partner in industrial supply, ensuring continuity, standardisation, cost optimisation, and supply chain integration.

04

Integrated Logistics

International and domestic transport, customs management, and distribution to DCs. High fill rate, full traceability, supply continuity.

05

Strategic Sourcing

Identification and management of global suppliers with a focus on quality, cost, and long-term operational reliability.

06

Product Development

Private label, reformulation, packaging adaptation, weight optimisation, and brand development tailored to each channel and market.

Retail · Mexico

Hard Discount & High Volume

  • Price optimisation for large-scale operations
  • Products adapted to local consumers
  • Wine & spirits · Snacks · Staple foods
  • High-volume operations with logistics efficiency

End-to-End Model

Origin → Destination → Channel

  • Origin → International transport
  • Importation & customs clearance
  • Port distribution
  • Distribution to DCs · Quality control
Logistics warehouse Warehousing & Storage
Food and beverage Food & Beverage
Distribution and logistics Distribution

Greenfield

From origin
to market.
At scale.

We identify the optimal channel, adapt the product, structure
pricing, and execute directly in-market. We do not design strategies
in the abstract. We implement them.

Products

Food & FMCG

Multi-segment portfolio ranging from snacks to premium wines and industrial ingredients. Private label capability and tailored development.

Wine & Spirits

  • Entry-level to premium wines
  • Functional beverages
  • Exclusive selections
  • Private label development

Staple Foods

  • Mass consumption products
  • Food ingredients
  • High-turnover categories
  • Industrial B2B supply

Snacks

  • Peanuts (Spanish, Japanese, Dutch styles)
  • Nut mixes
  • Corn snacks
  • Seeds

Premium Segment

  • High-end wines
  • Gourmet products
  • Exclusive selections
  • Premium private label

Real Access

Direct relationships with decision-makers in retail and industry

Operational Execution

Proven ability to deliver at scale

Logistics Strength

Management of complex international operations

Flexibility

Full adaptation to channel and target customer

Multi-Market

Management of demanding regulatory environments

Clients & Partners

International

Global presence,
local execution.

We connect origin and destination with precision. We operate with direct presence in Europe and Latin America.

"Success in complex markets requires direct execution, local knowledge, and operational control."

North America

Mexico is our main operational hub. From there, we carry out market-entry, distribution, retail, hard discount, industrial supply, and end-to-end logistics projects.

Retail Hard Discount CEDIS Industrial Mexico

Southern Cone

Sourcing and business development platform with a particular focus on Argentina, Chile, Paraguay, Bolivia, and regional markets. Direct access to producers and the ability to support their international expansion.

LATAM Origin Argentina Chile Peru Paraguay

Europe

Presence in London and Madrid. We connect European suppliers with international markets and develop opportunities in retail, food, wine, beverages, and premium products.

Europe Premium Wines

Africa

Development of operations in East Africa, with a particular focus on Kenya. We work on opening distribution channels across hospitality, retail, and food and beverage supply.

Distribution Kenya African Hub

Food
& Beverage

FMCG
& Retail

Industrial
Food

Wine &
Premium Beverages

Logistics
& Distribution

Team

The people who
make it happen.

An international team that combines strategic vision, market knowledge and operational capability. Strategy doesn’t end in a slide deck — we take it to the shelf.

A culture of execution

Close to the product.
Close to the market.

We work hand in hand with growers, processors, freight forwarders, distributors and retailers, supporting every project from origin through to listing, launch and repeat order.

  • One table. Multiple markets. Shared accountability.
  • Decisions are made together. Execution is hands-on.
Greenfield team working together

Leadership & Advisors

Experience turned
into action.

Category knowledge, trade relationships and operational capability. Select a team member to see their role within the Group.

On the ground.
Where it actually happens.

We audit production sites, evaluate product, negotiate with buyers and follow every operation through to launch and performance at the point of sale.

Greenfield team at work

Contact

Work with
Greenfield

We collaborate with producers, international brands, investors, retail chains, and industrial operators.

Email contacto@greenfield.com Phone +34 689 13 97 72 WhatsApp +34 689 13 97 72 LinkedIn /company/greenfield-agro-investments/

Mexico · Mexico City

Lomas de Chapultepec

Calle Cordillera de los Andes 349
Miguel Hidalgo, CP 11000

Mexico · Mexico City

Central de Abasto

C2 Abarrotes y Víveres, Eje 6 Sur
Iztapalapa, CP 09040

Mexico · State of Mexico

Ocoyoapark Industrial Park

Acueducto del Alto Lerma 6-I
Ocoyoacac, CP 52740

Mexico · Querétaro

La Bomba Industrial Park

Mexico–Querétaro Highway
San Cristóbal, CP 76246

United Kingdom · London

20-22 Great Titchfield Street

4th Floor
London W1W 8BE

Spain · Madrid

Calle García de Paredes 64

1st Floor
Madrid 28010